With the paddle attachment on a stand mixer, beat together cream cheese, butter, vanilla and salt until fluffy and smooth. Turn down mixer and scrape down sides.
Add powdered sugar slowly with mixer on low until fully incorporated. Increase speed on medium until mixture is smooth. Turn off mixer and scrape down sides. On low, add coconut flakes until incorporated.
Scoop mixture out by leveled spoonfuls onto baking sheet, spacing close together but not touching. Refrigerate 30 minutes until set.
Place cinnamon in a bowl. Using your hands, roll a piece into a potato shape, then coat with cinnamon. Repeat until finished.